Internet advertising has come a long way since its first steps made by the so-called. banners, which were created at the end of 1994. Internet, almost unknown a little over ten years ago, today has become an integral part of all our lives. Advertising is any paid form of promotion of an organization, product, service or idea of a particular sponsor / advertiser. Advertising was originally established in printed media, such as newspapers and magazines and then in television and radio media. In recent years, however, the focus of advertising has started to shift from these traditional media to the Internet, which has become an entirely new medium through which advertisers have begun to reach their potential customers.
As the new millennium advertising experiences, perhaps the most dynamic and revolutionary period in its history. The changes occurred as a result of technological advances, and this development has led to dramatic increases in the use of the Internet for all types of communication. Internet advertising is growing and developing at a rapid pace. In 2004 it was estimated that the total revenue from on-line advertising amounted to 8.4 billion dollars, and the latest research in the field of advertising suggests that in the coming years on-line advertising will grow three times faster than advertising traditional media.
As an advertising medium, the Internet provides a major opportunity to communicate with consumer audiences. They can be used a variety of ad formats to deliver specific advertising message to consumers. Opportunities to create innovative, original and eye-catching ads are practically inexhaustible. Increasingly large and small companies that until recently advertised in traditional media transfer a large portion of your advertising budget to on-line reklamama. Internet, almost unknown a little over ten years ago, today has become an essential element in the development of advertising strategies of organizations.
Advantages of on-line advertising
Internet advertising combines ease of management, performance, good opportunities for targeting advertisements, quickly growing audience and the ability to accurately measure results, which in advertising in traditional media is quite subjective. Internet advertising combines the advantages of television and print advertising, and even offers the possibility of extremely high quality of the image.
Unlike television, radio and print advertising, on-line ads provide users with much greater opportunities to learn about the product or service you offer. Your banner may only submit the advertisement, but any interested users can effortlessly click on it and be transferred directly to your website where detailed to get acquainted with our products and services, their prices and even make order if the website offers you this opportunity.
Another advantage of on-line advertising, the advertiser knows exactly what gets their money. If you pay 1,000 ad impressions (views of the advertising message), for example, surely you know that 1,000 Internet users will see your ad.
Types of Internet Advertising
Web banner is the oldest form of Internet advertising. The first banners were placed on the Internet in late 1994.
Web banner represents mostly advertising image in the form of an image in GIF, JPEG or PNG format, which is located a certain website. When a user clicks on the advertising banner, he was transferred to the advertiser’s website where you can obtain more information about the advertised product, service or organization. The banners can be static or animated depending on whether they contain moving images.